All across higher education owners and managing directors are asking marketing teams achieve more with less budget.
Oftentimes university marketing departments are one-person shows, spinning multiple plates to meet increasing targets.
While staff members would relish the idea of a new team member to share the weight, managing directors are rightly worried about the extra expenditure. Something has to give.
In this article we’re going to give overworked marketing staff and payroll conscious directors 10 reasons why university marketing teams need to be engaging freelancers.
1) New ideas
A freelance marketing expert can bring fresh perspectives and new ideas to your university’s marketing efforts.
2) Specialised knowledge
Externals can provide specialised skills and knowledge in specific areas of marketing, such as content marketing, SEO, copywriting or brand building.
3) Cost-effective
Hiring a freelancer can be more cost-effective than hiring a full-time employee. Not only do you save hiring (and possibly firing) costs, you can also set a timeframe for the agreement, meaning you’re not stuck with the fixed cost of a full-time hire indefinitely.
4) Stay current
Freelancers can help your institution stay current with the latest marketing trends and technologies.
5) Flexible
Freelancers provide flexibility and scalability, allowing your university to increase or decrease marketing efforts as needed.
6) Scale
They help universities to reach new audiences and expand market share within certain niches or localities.
7) Reach goals faster
A freelance marketing expert also provides a high level of expertise and experience in a short amount of time, allowing you to quickly achieve ambitious marketing goals.
8) Open up bandwidth
They work independently, allowing full-time marketing staff to focus on other areas of operations.
9) Network
Freelancers bring a valuable new network and connections to your institution.
10) Plug and play
They plug in immediately and help your institution create and execute a strategic marketing plan that is aligned with your overall goals and objectives.
It is understandable that in this financial climate hiring an external expert for XX or even XXX monies per hour may seem like an extravagance.
The reality is they provide your existing communications team with a reliable pair of extra hands, increasing the bandwidth of FTEs to develop and scale. Meanwhile a dependable professional is delivering on defined goals for a fraction of the overall cost of a regular employee.
Whether you’re looking to inject your marketing team with new perspectives, assist the current set up with overflow tasks or reduce bottlenecks, Words On Brand are here to help. Get in touch with us for an off-the-clock chat.
