Modul University Vienna engaged Words On Brand in a consulting capacity to advise on their new social media strategy for 2022 and beyond.

Words On Brand began by conducting a full SWOT analysis of all social media channels linked to MU Vienna and collaborated with the in-house marketing team on a competitor analysis. The results were then transformed into SMART goals, and further refined into actionable, bite-sized work packages.

Once the SMART goals and work packages were clearly defined, Words On Brand set about brainstorming content pieces which would directly achieve these goals.

The result being a social media strategy with clear goals and KPIs by channel, a consistent tone of voice across all communications, and an effective promotion of the MU student experience by audience and study level.