Modul University Vienna (MU) is a leading private university with a reputation for innovation, research excellence and an international student body. MU constantly redefines its communication strategy to better connect with its diverse audience and showcase the unique experiences it offers. Since 2023, Words On Brand has been working with MU to continually elevate its voice across digital and print channels.

MU’s ambition was clear: they wanted their communications to embody the university’s vibrancy, forward-thinking ethos and strong sense of identity. Whether engaging prospective students, presenting cutting-edge research or unveiling new study programs, every touch point is needed to reflect MU’s distinctiveness. We were challenged to carry a cohesive tone, a bold approach to language and a deep understanding of the university’s values and audience.

MU’s social media channels required a sharper focus and a more strategic direction. We conducted a thorough analysis of their existing performance, identified strengths and weaknesses and benchmarked them against competitors. Through this process, we crafted a content marketing strategy designed to hit pre-defined KPIs and highlight MU’s unique selling points. Consulting regularly with the team, we provided actionable insights to bring their social presence in line with the university’s ambitions.

Launching MU’s redesigned website was a pivotal moment in its communications overhaul. The new look was striking and we needed to deliver big, bold and beautiful texts to match. Collaborating closely with the head of marketing and their web design agency, we developed content that spoke directly to prospective students, painting an aspirational picture of life at MU. Each word was carefully chosen for user conversion and underscored the university’s international appeal, dynamic student life and commitment to academic excellence.

MU’s annual research report presented a different challenge: balancing academic rigour with accessibility. The report needed to appeal to both academic readers and external stakeholders. Taking on a triple role, we created content, copy-edited submissions and proofread the final document. The tone we crafted was editorial yet scholarly, ensuring the report could be at home on an academic’s desk or reception area.

As new study programs were accredited, MU needed fresh materials to promote them. From detailed web pages to visually striking flyers, we worked hand-in-hand with course leaders and the marketing team to deliver content that was accurate, engaging, and aligned with the university’s evolving tone of voice. These materials played a key role in attracting new students to the programs.

Beyond content creation, our role extended to strategic consulting. MU tasked us with identifying their core unique selling points (USPs) to form the foundation of their recruitment messaging. Drawing from their values, strengths and vision, we created a catalogue of USPs that now anchors their communication strategy, prominently featured on the new website and in program marketing materials.

Our collaboration with Modul University Vienna has transformed their communications, creating a bold and visually captivating website that engages prospective students, a research report that balances accessibility with professionalism and a sharper social media presence. Study program materials and recruitment messaging now resonate strongly with their target audience, reflecting MU’s international and innovative reputation.

Through a thoughtful blend of strategic insight and creative execution, we’ve helped MU refine their voice, strengthen their identity, and build deeper connections with their audience.